After 6 years of working with social media stars, Jo has since specialised in digital creators and understanding how social media communities grow and engage. Jo is now the Lead Creator Partner Manager at Twitter UK for Niche. Niche was acquired by Twitter in 2015 and Jo joined the team to help Niche grow their network of social media creators across EMEA. Back then, there were 6,000 social media creators within the Niche global network and now the community is at 50,000 and growing. Jo has built a thriving community of social creators across a diverse range of talents, from photographers, videographers, artists, lifestyle, fashion to comedy to highly followed personalities. Jo also works cross-functionally across Twitter, runs events for creators and supports creators making branded content on Twitter.